OCR Media NEA music video

The task:

I now work for an independent music company. I need to produce a 3 minute music video for a fictional pop band/artist whom has been signed to SONY Music as well as a website promoting the song and artist that allows interaction between fan and artist.

• Music Video: one, 3 minute video.

• Distribution channel: Content must be suitable for streaming/broadcasting on YouTube and age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page

• Cross-media production target audience: A fun-loving 16-25 year old mass market demographic.

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For this, i will be using the song: 'No Money' by Galantis. My reasoning being that it is a fun and bubbly song that fits well to the fun-loving 16-25 age demographic. It is a cross genre song ( Electro-pop ) which again is perfect for the demographic given.